National Wind's approach to developing Red Rock Wind Energy and other community wind projects is different than most "corporate" developers. Community members have ownership interests in the project rather than being simply a 'lessee' for wind turbines placed on their property.

The basic distinction is that National Wind includes the local community in the project by creating opportunities for them to be owners in the development company. A significant portion of the profits made from the project are retained in the community and with the local members. The local community and area landowners and members share in the profits from a successful project. Many corporate developers are owned by foreign companies or out of state utilities. Because of this, most of the project's economic benefits leave the region, and often the country.

Another difference is that a community project promotes local participation, involvement, and open communication. Everything about the project and its progress is communicated with the landowners and members involved. National Wind's development team works closely with the community throughout every step of the project. Community cooperation is important for a successful project.

The community-wind ownership model provides competitive advantages for Red Rock Wind. A community wind project, because of the differences stated above, generally has strong local support. Because of this, utility companies generally have a favorable perception of these projects and like to work with them. There is also less resistance to permitting because of the increased level of community cooperation.